adley
rutschman
Leading up to the 2024 MLB season, Mizzen + Main approached Vayner Sports to create a campaign with Baltimore Orioles star catcher, Adley Rutschman.
project summary
The campaign was developed to engage Adley's livley audience on social media through organic concepts that let Adley's fun and lighthearted personality shine through. The project featured one skit style concept with Mizzen + Main's social media personality, Mr. Main and the second concept featured a look into Adley's upcoming season and where he gets his signature styles.
Results
The project featured the two organic social media concepts that results in more than 335k views on instagram within the first 48 hours of launch.
In addition to the video content a gallery of 50 stills was delivered to support the campaign via paid advertising by mizzen + main.
project credits
Client: Mizzen + Main
Agency: Vayner Sports
Athlete: Adley Rutschman
Producer: Marissa Ruskin
Cinematography/Photographer: Kyle Harries
Editor/Colorist: Kyle Harries
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